Xiao Yang
About Xiao Yang
Xiao Yang is the Vice President of Global Partnership at the National Basketball Association (NBA) in Beijing, with a background in marketing and technical sales at Intel and a degree in Electrical Engineering from the University of Washington.
Current Position at NBA
Xiao Yang currently serves as the Vice President of Global Partnership at the National Basketball Association (NBA). He has held this position since 2017, operating out of Beijing. In this role, he oversees the formation and management of international partnerships that advance the NBA's global presence.
Previous Work at NBA
Before becoming Vice President, Xiao Yang worked at the NBA as Associate Vice President for Global Marketing Partnership from 2008 to 2016. Prior to that, he held the role of Senior Manager for Digital Media from 2006 to 2008. Both positions were based in Beijing, China, where he contributed to the NBA’s market strategies and digital initiatives in the region.
Experience at Intel
Xiao Yang’s career prior to the NBA includes significant experience at Intel, where he held roles in Platform Marketing and Technical Sales from 1999 to 2006. His tenure at Intel involved diverse locations including Portland, Hong Kong, Austin, and Shanghai. This role provided him with extensive experience in technical sales and marketing across multiple regions.
Education in Electrical Engineering
Xiao Yang attended the University of Washington, where he studied Electrical Engineering and obtained a Bachelor of Science in Electrical Engineering (BSEE) in 1999. His education provided a strong technical foundation that has benefited his varied roles in marketing and partnership management throughout his career.