Xiao Zhang
About Xiao Zhang
Xiao Zhang is the Associate Vice President at the National Basketball Association (NBA), with a diverse background in marketing and communications across the United States, China, and the Asia Pacific region.
Title
Xiao Zhang holds the position of Associate Vice President at the National Basketball Association (NBA).
Current Roles at NBA
Xiao Zhang is currently working at the NBA in multiple capacities. He serves as the Associate Vice President since 2022. Additionally, he holds the position of Senior Director and Marketing Director, both based out of Beijing.
Previous Roles
Before joining the NBA, Xiao Zhang worked at several notable companies. From 2016 to 2019, he was the Managing Partner of Agency Subsidiary/Marketing Director at 36氪 (36kr.com) in Beijing. He also held the role of Account Director at McCann Worldgroup for 7 months between 2015 and 2016 in Beijing. Moreover, he spent 4 months in 2015 as Digital Account Director at FF Creative Community, and from 2014 to 2015, he was the Group Lead for BMW at Interone BBDO.
Early Career
Xiao Zhang's early career is marked by roles like Account Manager at Ogilvy from 2012 to 2014 in Beijing and Marketing Manager at SAP from 2011 to 2012. Additionally, he served as a Consultant at AUDI AG in the United States from 2010 to 2011 and worked as a Marketing Manager at OSSGMAT from 2009 to 2011.
Education
Xiao Zhang pursued his higher education at Purdue University, where he studied Psychology and achieved his Bachelor's degree, completing his studies from 2005 to 2010.
Work Across Regions
Xiao Zhang has extensive experience in through-the-line communications, having worked across the United States, China, and the Asia Pacific region. His career is distinguished by his enjoyment of working in multicultural environments and his ability to leverage diverse cultural insights in crafting effective marketing strategies.
Bicultural Perspective
Born in Beijing and raised in the United States, Xiao Zhang brings a unique bicultural perspective to his professional endeavors. This background allows him to effectively bridge cultural gaps and apply rich, diverse insights in his marketing strategies.