Kat Mc Guire
About Kat Mc Guire
Kat McGuire is a Marketing Director with extensive experience in various marketing roles across multiple organizations. She has a strong background in launching successful marketing strategies and programs, including significant contributions to OtoSet and SimpliSafe.
Current Role at NearForm
Kat Mc Guire serves as the Marketing Director at Nearform, a position she has held since 2023. In this role, she is responsible for overseeing marketing strategies and initiatives on a global scale. Her experience in marketing management contributes to the company's efforts in enhancing brand visibility and driving growth.
Previous Experience in Marketing
Prior to her current role, Kat Mc Guire held various marketing positions across several organizations. She worked at The Parlor Collection as Sales and Marketing Manager from 2012 to 2013, and at Give Back Yoga Foundation as Marketing and Creative in 2023. Additionally, she served as Senior Marketing Manager at Compass from 2021 to 2022, and as Marketing Program Manager at Redfin from 2016 to 2019.
Education and Qualifications
Kat Mc Guire holds a Bachelor of Arts degree in Marketing Communications, Public Relations, and Organizational Communications Management from Central Washington University, where she studied from 2009 to 2012. She also pursued further education at the University of Washington, focusing on Marketing Management from 2017 to 2019. Additionally, she studied International Relations and Affairs at Franklin College Switzerland from 2010 to 2011.
Achievements in Marketing Initiatives
Kat Mc Guire has been instrumental in various marketing initiatives throughout her career. She enabled OtoSet to launch and sell out their first 500 devices, surpassing funding goals. She also developed a national go-to-market launch strategy for SimpliSafe, which resulted in a 26% product adoption rate within two weeks of beta markets. Furthermore, she launched an Employee Wellness Program with over 200 active participants weekly.
Professional Development and Certifications
In addition to her marketing expertise, Kat Mc Guire completed a 200-hour Yoga Certification in 2016 and a 95-hour youth yoga certification. She currently leads youth yoga classes in underserved neighborhoods. Her commitment to professional development is evident in her diverse skill set, which includes creative strategy and wellness program implementation.