Samantha Sherman
About Samantha Sherman
Samantha Sherman serves as the Head of Product Design at Nearform and has over 10 years of experience in product design, marketing, and advertising. She specializes in product strategy, visual storytelling, and people management, and has held various roles at Formidable, MAARK, and other companies throughout her career.
Current Role at Nearform
Samantha Sherman serves as the Head of Product Design at Nearform, a position she has held since 2024. In this role, she is responsible for leading product design initiatives and overseeing design strategies that align with the company's objectives. Her expertise in product strategy and visual storytelling contributes to the development of innovative solutions that enhance user experience.
Professional Experience at Formidable
Samantha Sherman has been with Formidable since 2021, where she has taken on multiple roles, including Design Manager, Senior Product Designer, Creative Director, and currently, VP of Product Design. Her tenure at Formidable has allowed her to leverage her skills in people management and business solutions, driving the design team towards successful project outcomes.
Previous Positions in Design
Prior to her current roles, Samantha held various design positions across several organizations. She worked as a Senior Digital Designer at MAARK from 2018 to 2021 and as a UI/UX Designer at WIHP from 2013 to 2015. Additionally, she contributed to the creative efforts of the Tampa Bay Buccaneers as a Graphic Designer and served as a Digital Designer at 22squared.
Educational Background
Samantha Sherman studied at the University of South Florida, where she earned a Bachelor of Fine Arts (B.F.A.) in Art History from 2003 to 2007. She also attended the International Academy of Design and Technology, focusing on Graphic Design, where she completed her studies from 2010 to 2011. This educational foundation has supported her extensive career in design.
Industry Experience and Skills
With over 10 years of experience in the product, marketing, and advertising industry, Samantha specializes in product strategy, visual storytelling, and crafting digital experiences. Her passion for collaborating with creative professionals and stakeholders enables her to deliver solutions that reflect brand identity and vision effectively.