Kaitlyn Patterson
About Kaitlyn Patterson
Kaitlyn Patterson is a Social & PR Specialist at Nebo Agency, where she has worked since 2024. She has a background in social media management and public relations, with previous roles at various organizations including WUGA FM and Paw Print Agency.
Work at Nebo Agency
Kaitlyn Patterson currently serves as a Social & PR Specialist at Nebo Agency, a position she has held since 2024. In this role, she develops editorial calendars, manages post scheduling, and oversees reporting for social and public relations accounts. Prior to her current position, she worked as an Associate Social & PR Specialist at the same agency from 2023 to 2024. Her responsibilities included leading the social and PR segments of client calls and meetings, as well as crafting media materials such as media lists, pitch letters, fact sheets, and press releases.
Education and Expertise
Kaitlyn Patterson earned her Master of Arts in Advertising and Public Relations from The University of Alabama, where she studied from 2021 to 2023. She also holds a Bachelor of Arts in Advertising from the Grady College of Journalism and Mass Communication at the University of Georgia, completed from 2018 to 2021. Her academic background has equipped her with a strong foundation in communication strategies and media relations.
Professional Background
Kaitlyn Patterson has a diverse professional background in social media and public relations. She began her career as a Social Media Intern at WUGA FM in 2019. She later served as a Social Media Marketing Intern at Nebo Agency from 2022 to 2023. Additionally, she worked as a Strategist at Paw Print Agency from 2020 to 2021 and as a Sales Associate at Follett Higher Education from 2019 to 2021. Her experience also includes a role as a Graduate Teaching Assistant at The University of Alabama from 2021 to 2023 and as a Research Assistant at Grady College of Journalism and Mass Communication from 2018 to 2020.
Skills and Responsibilities
In her current role, Kaitlyn Patterson conducts client-industry research and executes media outreach for various clients. She monitors earned media placements and manages coverage trackers to assess the effectiveness of PR campaigns. Her expertise in developing editorial calendars and managing social media accounts contributes to the overall success of the agency's public relations efforts.