Amanda Cross
About Amanda Cross
Amanda Cross serves as the Content Marketing Manager at Nectar, where she has worked since 2022. With a background in sociology and extensive experience in content creation and marketing, she has significantly increased Nectar's blog output and contributed to the company's growth.
Work at Nectar
Amanda Cross has been serving as the Content Marketing Manager at Nectar since 2022. In her role, she has significantly increased the blog content from 33 to over 110 posts, which has positively impacted the company's domain rating and revenue generated from the blog. She has also successfully managed a monthly content budget, ensuring timely payments to freelancers. Amanda led the creation of a key article on employee recognition platforms that contributed to driving demos, pipeline, and revenue for Nectar.
Education and Expertise
Amanda Cross holds a Master of Arts (M.A.) in Sociology from Arkansas State University, where she studied from 2015 to 2017. Prior to that, she earned a Bachelor of Arts (B.A.) in Sociology with a Criminology Concentration and an Anthropology Minor from the University of Central Arkansas, completing her studies from 2011 to 2015. She has also earned several LinkedIn certifications in content marketing, demonstrating her commitment to continuous learning and professional development.
Background
Amanda Cross has a diverse professional background in content marketing and academia. She began her career as a Cub Connect at the University of Central Arkansas in 2013 and worked as a Student Worker in Sociology in 2015. She later joined Arkansas State University as a Graduate Assistant for five months in 2016 and as a Research Assistant from 2016 to 2017. Amanda transitioned to WorkBright, where she held roles as Marketing Coordinator & Content Writer in 2020 and Content & Social Media Manager in 2021.
Achievements
Throughout her career, Amanda Cross has authored over 70 content briefs using tools such as Frase, Google Docs, and Ahrefs. Her contributions at Nectar have led to a significant increase in blog content and revenue. Additionally, her leadership in creating impactful articles has driven business outcomes, including increased demos and pipeline for the company. Amanda's experience in managing content budgets and working with freelancers further highlights her capabilities in content marketing.
Current Projects
In addition to her role at Nectar, Amanda Cross has been working as an HR Tech Writer at Amanda Cross Co. since 2018. She is also a Millennial Lifestyle Blogger at The Happy Arkansan, a position she has held since 2011. These roles reflect her ongoing engagement in content creation and marketing within various sectors.