Hailey Xue
About Hailey Xue
Hailey Xue is a Brand Director at NEIWAI, with a diverse background in marketing and brand strategy across various luxury and premium brands. She has worked in notable positions in cities such as New York and Shanghai, and holds a Master's degree from Harvard University.
Current Role at NEIWAI
Hailey Xue serves as the Brand Director at NEIWAI, a position she has held since 2020. In this role, she is responsible for overseeing brand strategy and marketing initiatives. Her leadership contributes to the development and execution of campaigns that align with the company's vision and values. NEIWAI is known for its commitment to comfort and inclusivity in fashion, and Xue's expertise plays a key role in enhancing the brand's presence in the market.
Previous Experience in Fashion and Marketing
Hailey Xue has extensive experience in fashion and marketing, having worked in various roles across notable companies. She was a Fashion Assistant at Marie Claire Magazine in 2013 and later held positions such as Digital Marketing Executive at Stella McCartney and Marketing Manager at NET-A-PORTER. Her tenure at Brooks Brothers as Senior Marketing Manager and at Spark44 as Senior Brand Strategist further solidified her expertise in brand strategy and marketing within the luxury sector.
Educational Background
Hailey Xue holds a Master's degree from Harvard University, which complements her Bachelor of Arts from Wuhan University. Additionally, she studied abroad at the University of Leeds, enhancing her international perspective. Her educational background provides a strong foundation for her career in brand management and marketing, particularly in the luxury and fashion industries.
International Living Experience
Hailey Xue has a diverse international living experience, having resided in cities such as Melbourne, Leeds, Boston, New York City, and Shanghai. This exposure to different cultures and markets has enriched her understanding of global branding and consumer behavior. Her international background informs her professional approach, allowing her to navigate the complexities of the luxury market effectively.
Expertise in Brand Strategy
Hailey Xue has developed a strong background in both agency-side and in-house strategy for luxury and premium brands. Her expertise spans various marketing disciplines, including ATL, BTL, events, and performance marketing. She has worked with high-profile brands such as Loewe and Land Rover, demonstrating her ability to craft effective marketing strategies that resonate with target audiences.