Xiaolu Liu
About Xiaolu Liu
Xiaolu Liu is the Founder and President of NEIWAI, a premium lifestyle brand based in Shanghai, specializing in lingerie, loungewear, and activewear. With a background in finance and consulting, Liu has led NEIWAI to develop innovative designs and fabric technology over the past decade.
Work at NEIWAI
Xiaolu Liu has served as the Founder and President of NEIWAI since its inception in 2012. Under her leadership, NEIWAI has established itself as a premium lifestyle brand, specializing in high-quality solutionwear, including lingerie, loungewear, and activewear. Liu has been instrumental in developing proprietary designs and fabric technology that enhance physical comfort and self-expression. She has overseen the expansion of NEIWAI's product offerings to include underwear, casual loungewear, and athleisure. Liu manages operations in both New York and Shanghai, reflecting the brand's global presence.
Previous Experience
Before founding NEIWAI, Xiaolu Liu gained valuable experience in consulting and finance. She worked as a Consultant at Monitor Group from 2008 to 2011, followed by a position as Senior Consultant at Estin & Co from 2011 to 2012. Earlier in her career, she served as a Financial Analyst at The Coca-Cola Company from 2006 to 2007. These roles provided her with insights into business strategy and financial analysis, which have contributed to her success in building NEIWAI.
Education and Expertise
Xiaolu Liu holds a Master of Science in Finance from Washington University in St. Louis - Olin Business School, where she studied from 2007 to 2008. She also earned a Bachelor’s degree in Business Administration from The University of Hong Kong, completing her studies from 2002 to 2006. Her educational background has equipped her with a strong foundation in finance and business management, which she applies in her role at NEIWAI.
Achievements at NEIWAI
Under Xiaolu Liu's leadership, NEIWAI has become a world-renowned brand recognized for its commitment to quality and innovation in the solutionwear market. The company has invested a decade in research and development, leading to the creation of proprietary designs and fabric technologies. Liu's vision has driven the brand's growth and expansion, solidifying its position in the competitive lifestyle apparel industry.