Yu Gong
About Yu Gong
Yu Gong is a user growth specialist currently working at NEIWAI in Shanghai, China. He has a background in marketing and communications, with experience at various companies including McDonald's China and Hill+Knowlton Strategies.
Current Role at NEIWAI
Currently, Yu Gong serves as a 用户增长专员 at NEIWAI, a position held since 2021. In this role, Yu focuses on user growth strategies, contributing to the company's marketing and outreach efforts. The position is based in Shanghai, China, where Yu applies expertise in user engagement and market analysis.
Previous Experience at NEIWAI
Before the current role, Yu Gong worked at NEIWAI as a 品牌市场管培生 from 2020 to 2021. This position involved training in brand marketing, providing foundational skills in market strategy and consumer behavior. The experience gained during this year contributed to Yu's professional development in the marketing sector.
Internship Experience
Yu Gong has a diverse internship background, including a role as 会员运营实习生 at 麦当劳中国 from 2019 to 2020 for three months in Shanghai. Additionally, Yu interned at We-Education Group, Inc. in London for three months in 2019, and served as an Editor Intern at Qingting.FM in 2016 for three months in Shanghai. These internships provided practical experience in various aspects of marketing and communications.
Educational Background
Yu Gong holds a Bachelor's degree in International Communications from 宁波诺丁汉大学, completed from 2014 to 2018. Following this, Yu earned a Master's degree in Digital Culture & Society from 英国伦敦大学 - 伦敦国王学院, studying from 2018 to 2019. This educational background supports Yu's expertise in communications and digital marketing.
Additional Internship Roles
In addition to previous roles, Yu Gong worked as a Lincoln PR Intern at Hill+Knowlton Strategies in 2017 for three months in Shanghai. This internship focused on public relations, enhancing skills in communication strategies and media relations, which are essential in the marketing field.