Peter Holmberg
About Peter Holmberg
Peter Holmberg serves as the Head of Payer Marketing at Nektar Therapeutics, bringing extensive experience from previous roles at Lexicon Pharmaceuticals and Bayer, among others. His career spans over three decades in the pharmaceutical and marketing sectors, with a focus on market access and product management.
Current Role at Nektar Therapeutics
Peter Holmberg serves as the Head of Payer Marketing at Nektar Therapeutics. He has been in this role since 2021. In this position, he is responsible for developing and implementing marketing strategies that align with payer needs and market access initiatives.
Previous Experience at Lexicon Pharmaceuticals
Holmberg worked at Lexicon Pharmaceuticals, Inc. in various roles. He served as Head of Market Access from 2015 to 2018, where he focused on market access strategies. Following this, he held the position of Executive Director Marketing from 2018 to 2021, contributing to the company's marketing efforts.
Career at Bayer
Holmberg's tenure at Bayer spanned several years and included multiple roles. He was the Marketing Director from 2010 to 2015, overseeing marketing strategies. Prior to that, he held the position of Deputy Director from 2006 to 2008 and again from 2008 to 2010, managing various marketing initiatives.
Experience at Berlex Laboratories Inc.
Holmberg's career at Berlex Laboratories Inc. included several key positions. He started as a Senior Sales Consultant from 1991 to 1995, then progressed to Sales Training Manager from 1995 to 1997. He continued as District Sales Manager from 1997 to 1999, followed by roles as Product Manager from 1999 to 2001 and Senior Product Manager from 2001 to 2004.
Educational Background
Peter Holmberg studied at Muhlenberg College. His educational background has contributed to his expertise in marketing and market access within the pharmaceutical industry.