Gabriela Betancourt Betancourt
About Gabriela Betancourt Betancourt
Gabriela Betancourt Betancourt serves as the Innovation and Digital Transformation Lead at Neoris in Miami, Florida, where she has worked since 2017. She has a diverse background in innovation strategy, marketing, and consumer insights across multiple industries.
Work at NEORIS
Gabriela Betancourt has been serving as the Innovation and Digital Transformation Lead at NEORIS since 2017. Based in Miami, Florida, she has focused on driving innovation strategies and digital transformation initiatives within the company. Her role involves collaborating with various teams to implement cutting-edge solutions that enhance operational efficiency and foster a culture of innovation.
Previous Experience
Before joining NEORIS, Gabriela worked at several organizations in various capacities. She was an Innovation Strategist and Project Leader at Idea Couture Inc. for six months in 2015 in San Francisco, California. Prior to that, she served as an Innovation Consultant and Design Thinker at Hdoº for ten months in Mexico. Gabriela also has experience in marketing and analytics, having worked as an Assistant Marketing Manager at Texas Ribs and as an Analytics Executive at Porter Novelli.
Education and Expertise
Gabriela Betancourt holds a Master's degree from the IE School of Social and Behavioral Sciences, which she completed between 2005 and 2014. She also earned a Bachelor's degree in Business Administration from Universidad Nacional Autónoma de México from 2006 to 2010. Her academic background supports her expertise in innovation, design thinking, and corporate social responsibility across various industries.
Consumer Market Insights
Gabriela possesses a deep understanding of diverse consumer markets, particularly in Mexico, Latin America, Spain, and North America. Her experience includes working on multi-disciplinary projects that connect companies with academic insights, focusing on product design. This background allows her to effectively analyze consumer behavior and market trends.
Passion for Design Thinking
Gabriela is passionate about utilizing design thinking methodologies to improve existing conditions in workplaces, products, and services. She aims to create preferred outcomes through innovative solutions and collaborative efforts, reflecting her commitment to enhancing user experiences and organizational effectiveness.