Shelley Jacobson
About Shelley Jacobson
Shelley Jacobson is an Instructional Designer at Neovation Learning Solutions in Winnipeg, Manitoba, with over a decade of experience in content strategy and copywriting across various companies. She holds multiple certifications in content marketing and instructional design, and has a background in music production.
Work at Neovation
Shelley Jacobson has been employed at Neovation Learning Solutions as an Instructional Designer since 2021. In this role, she develops custom-tailored training programs for clients, focusing on enhancing learning experiences. Her work is based in Winnipeg, Manitoba, Canada, where she has contributed to the company's mission of providing effective educational solutions.
Previous Employment History
Prior to her current position, Shelley held various roles in content strategy and instructional design. She worked at The Creative Crew as a Content Strategist & Copywriter from 2012 to 2017. She also served as a Content Marketing Consultant & Copywriter at ReachMobi in 2016 and as a Content Marketing Speaker at NetNewsLedger in 2015. Additionally, she was a Senior Content Marketing Strategist & Copywriter at Bureau of Internet Accessibility in 2017 and worked as a Digital Content Producer at Toon Boom Animation from 2017 to 2018.
Education and Expertise
Shelley has a diverse educational background, including a Master's in Production and Recording from Berklee College of Music, completed from 2007 to 2010. She also holds an eLearning Developer Certificate from Seneca College, obtained from 2020 to 2021. Her certifications include SEO Certified Copywriter from Success Works, Certified Content Marketing Specialist from Digital Marketer, and Content Marketing Certified from HubSpot Academy. Additionally, she studied Storyline 360 and achieved the Storyline 360 Expert Trainer Series in 2020.
Skills in Content Marketing
Shelley Jacobson possesses extensive skills in content marketing, having studied various aspects of the field. She completed a program in B2B, B2C, and Cause Marketing at AWAI Circle of Success from 2011 to 2014. She also studied Direct Response Copywriting at John Carlton's Simple Writing System in 2014. Her experience includes facilitating online marketing workshops for students at Confederation College in 2016.
Personal Interests
Outside of her professional endeavors, Shelley engages in creative pursuits such as songwriting and playing musical instruments, including drums and guitar. She enjoys outdoor activities like hiking and mountain biking in her leisure time. Additionally, she has an interest in cooking and experimenting with new recipes, and she appreciates French press coffee.