André Luiz Da Silva Vasconcelos
About André Luiz Da Silva Vasconcelos
André Luiz Da Silva Vasconcelos is a Performance Marketing Manager at Varsity Tutors, with a background in performance media analysis and marketing across various companies. He holds postgraduate studies in Strategic Marketing and Corporate Communication and has certifications in Conversion Optimization and Growth Hacking.
Current Role at Nerdy
André Luiz Da Silva Vasconcelos serves as the Performance Marketing Manager at Varsity Tutors, a Nerdy Company. He has held this position since 2023, contributing to the company's marketing strategies and performance metrics. His role involves overseeing marketing campaigns and optimizing performance to enhance user engagement and acquisition.
Previous Experience in Performance Marketing
Prior to his current role, André worked as a Performance Media Analyst at BHub from 2022 to 2023. He also served as a Paid Media Specialist - B2B Latam at Gympass in 2023. His experience spans various roles in performance marketing, where he focused on media strategies and campaign execution.
Educational Background
André holds a Bachelor's Degree in Public Relations from UEL - Universidade Estadual de Londrina, completed between 2007 and 2010. He furthered his education with a Master's Degree in Social Intervention, Innovation, and Entrepreneurship from Universidade de Coimbra in 2016. Additionally, he completed postgraduate studies in Strategic Marketing and Corporate Communication at Live University from 2021 to 2022.
Certifications and Skills Development
André has obtained several certifications to enhance his professional skills. He holds a certification in Conversion Optimization (CRO) from Rock University and a certification in Growth Hacking from Alura. Currently, he is focusing on data analytics, specifically improving his skills in SQL for database queries, GA4, and Data Studio.
International Experience
André has international work experience, having worked in Dublin, Ireland, from 2013 to 2015 in various roles at pubs, restaurants, and events. He also worked as a Fundraiser for Unicef in Coimbra, Portugal, from 2015 to 2016. His fluency in English, supported by an IELTS proficiency certificate, complements his international exposure.