Feather De La Mata
About Feather De La Mata
Feather De La Mata serves as the Regional Vice President of K-12 Institutional Sales at Varsity Tutors, bringing extensive experience in online education and institutional sales. With a background in admissions and recruitment at 2U and Noodle Partners, De La Mata has contributed significantly to the development of recruitment strategies for numerous universities.
Current Role at Nerdy
Feather De La Mata serves as the Regional Vice President of K-12 Institutional Sales at Varsity Tutors, a Nerdy Company. She has held this position since 2024, contributing to the company's efforts in enhancing educational access and quality for K-12 students across the United States. In this role, she focuses on building strategic partnerships and developing innovative solutions to meet the needs of educational institutions.
Experience at 2U
Feather De La Mata has extensive experience at 2U, where she worked in various leadership roles. She began as Senior Director of Admissions from 2008 to 2014, followed by her promotion to Vice President of Admissions from 2014 to 2017. During her tenure, she played a key role in founding the enrollment department, which later expanded to include the healthcare branch. Additionally, she has served as Vice President of Student Insights since 2019, focusing on strategy development in online education.
Previous Role at Noodle Partners
Before joining Varsity Tutors, Feather De La Mata worked at Noodle Partners as Vice President of Recruitment from 2017 to 2019. In this role, she was responsible for overseeing recruitment strategies and initiatives aimed at enhancing enrollment for partner institutions. Her experience in this position contributed to her expertise in institutional sales and recruitment within the education sector.
Educational Background
Feather De La Mata holds a Master of Science degree in Science Education from New York University. She also earned a Bachelor of Science degree in Biology from West Virginia University. Her educational background supports her expertise in developing strategic initiatives within the education sector, particularly in online learning environments.
Expertise in Education Strategy
Feather De La Mata possesses expertise in strategy development and execution, particularly in online education and institutional sales. She has supported over 20 universities in developing robust recruitment departments, enhancing their ability to attract and enroll students. Her focus on transforming the education sector through strategic partnerships and innovative solutions has positioned her as a leader in the field.