Ken Mirch
About Ken Mirch
Ken Mirch is the Senior Director of Member Experience and CRM at Varsity Tutors, having previously served as Vice President of Member Engagement at Dollar Shave Club for a decade. He has a strong background in customer experience and management, highlighted by his role in Dollar Shave Club's growth and acquisition by Unilever.
Current Role at Nerdy
Ken Mirch currently serves as the Senior Director of Member Experience & CRM at Varsity Tutors, a division of Nerdy. He has held this position since 2023, contributing to the enhancement of member engagement strategies and customer relationship management. His role involves overseeing initiatives that improve the overall experience for members, ensuring that their needs are met effectively.
Previous Experience at Dollar Shave Club
Prior to joining Varsity Tutors, Ken Mirch worked at Dollar Shave Club for a decade, from 2012 to 2022. He held the position of Vice President of Member Engagement, where he played a significant role in the company's growth and its acquisition by Unilever for $1 billion in 2016. During his tenure, he was promoted nine times, reflecting his contributions to the company's success.
Background in Customer Experience Consulting
Ken Mirch founded his own customer experience consulting business, Mirch Engagements. This venture focuses on providing insights and strategies to enhance customer engagement and satisfaction. His expertise in this area is informed by his extensive experience in both startup environments and established companies.
Educational Qualifications
Ken Mirch holds a Bachelor of Arts degree in Sport and Fitness Administration/Management from the University of Michigan, where he studied from 2007 to 2011. He also earned a Master of Business Administration (MBA) from California State University, Northridge, completing his studies from 2012 to 2015. His educational background supports his professional roles in management and customer experience.
Short Tenure at Fruitful
In 2022, Ken Mirch briefly worked as the Head of Service at Fruitful for two months, located in the New York City Metropolitan Area. This role added to his diverse experience in customer service and engagement strategies.