Samantha Ayyad
About Samantha Ayyad
Samantha Ayyad is a Senior Visual Designer at Varsity Tutors, a Nerdy Company, with extensive experience in graphic design and user experience. She has worked in various roles across multiple companies, focusing on creating engaging visual experiences and maintaining design consistency.
Work at Nerdy
Samantha Ayyad serves as a Senior Visual Designer at Varsity Tutors, a Nerdy Company, since 2023. In this role, she focuses on creating user-friendly and engaging experiences that promote personalized learning for students of all ages. Her work involves utilizing design tools such as Figma, Miro, Asana, Jira, and Adobe Creative Cloud to enhance the visual aspects of educational products.
Education and Expertise
Samantha has a strong educational background in Graphic Design. She graduated from Centro Universitário Belas Artes de São Paulo from 2014 to 2017. Additionally, she studied Graphic Design at Senac São Paulo, where she completed an Adobe Course in 2014. She furthered her skills in Motion Design at Layer Lemonade from 2018 to 2019. Samantha also holds a certification in Digital Marketing Fundamentals from Goobec Brasil, achieved in 2018.
Background
Samantha Ayyad has extensive experience in the design field, beginning her career as a Graphic Designer Intern at Megafone Comunicação from 2015 to 2016. She then worked at Tutto Branding e Comunicação in various roles, including Junior Art Director and Designer, from 2018 to 2020. Following that, she served as a Visual Designer at 99jobs from 2020 to 2023. In addition to her full-time roles, she has been a Freelance Creative Director at dona hub since 2020 and has worked as a freelancer at sam (a designer) since 2019.
Professional Skills
Samantha Ayyad possesses expertise in creating and maintaining Styleguides and Design Systems, ensuring visual consistency across projects. She conducts research to understand user needs and identify opportunities for product improvements or new product development. Her focus on the UI/UX process enables her to translate user habits and needs into effective visual designs.