Michelle Paull
About Michelle Paull
This one-woman brand advisory was born of two decades launching successful DTC brands, for hypergrowth fashion and tech startups including Ted Baker and FabFitFun. I'm an innovator, creative/marketing director, brand builder, growth strategist, storyteller, and enthusiast for the art of everything. I live for infusing nostalgia and ritual into digital experience while delivering ambitious growth narratives from ideation to execution. Having explored many mediums throughout my career, I am adaptable at leaning into unique challenges to create, build, and scale new business channels, digital capabilities, optimized user experience, and marketing innovations. An agile leader, I adore nurturing a culture of curiosity, developing cross-functional collaboration to achieve team goals. Let's chat! Your comments, collaboration and inquiries are welcome. Specializations: Direct to Consumer Product and Brand Marketing Profit and Loss Management Growth Planning and Business Operations Creative and Art Direction Product Development Go-to-Market Strategy Funnel Optimization Brand Identity and Storytelling Project Management Growth Hacking Consumer Validation Innovation Strategy