Amanda Washburn
About Amanda Washburn
Amanda Washburn serves as the Director of HCP Marketing at Nevro, where she has worked since 2022. With over a decade of experience in strategic marketing, she has held various roles in healthcare marketing, including positions at LifeScan and The Integer Group.
Current Role at Nevro
Amanda Washburn serves as the Director of HCP Marketing at Nevro, a position she has held since 2022. In this role, she focuses on developing brand strategies that emphasize payer and reimbursement aspects, aligning these strategies with the company's commercial objectives. Her experience in healthcare marketing enables her to effectively navigate the complexities of the industry.
Previous Experience at LifeScan
Prior to her current role, Amanda worked at LifeScan in various marketing positions from 2015 to 2021. She began as a Marketing Manager for US Payer, where she contributed for three years. She then advanced to Senior Marketing Manager, US Payer, and later served as Payer Lead for Regional Marketing Americas. Her tenure at LifeScan provided her with extensive experience in payer strategies and market positioning.
Background in Marketing
Amanda's marketing career began at The Integer Group, where she held multiple roles from 2012 to 2015, including Account Executive and Account Supervisor. This experience laid the foundation for her strategic marketing skills. Additionally, she worked as a Marketing Consultant for The Mediterranean Restaurant and as a Marketing Manager at SCORE! Educational Centers, further diversifying her marketing expertise.
Education and Expertise
Amanda Washburn earned her Bachelor's degree in Advertising from the University of Colorado Boulder. With over a decade of experience in strategic marketing, she specializes in advertising technology and healthcare products. Her educational background and professional journey contribute to her expertise in developing effective marketing strategies.
Commitment to Team Development
Amanda is committed to fostering a fun and productive team environment. She prioritizes employee development, ensuring that her team members have the support and resources they need to succeed. This commitment reflects her leadership style and dedication to creating a positive workplace culture.