Justin Tracanna
About Justin Tracanna
Justin Tracanna serves as the Regional Sales Director at Nevro, where he has worked since 2019. He has extensive experience in healthcare sales and management, having held various leadership roles in companies such as Invuity, Inc. and PENTAX Medical Americas.
Current Role at Nevro
Justin Tracanna serves as the Regional Sales Director at Nevro, a position he has held since 2019. In this role, he is responsible for overseeing sales operations and strategies within his designated region. His focus includes driving sales growth and fostering relationships with healthcare providers to enhance the adoption of Nevro's innovative medical technologies.
Previous Experience at Invuity, Inc.
Prior to his current role, Justin Tracanna worked at Invuity, Inc. as the Regional Sales Director for the Ohio Valley and Mid-Atlantic regions from 2017 to 2018. He also served as the Senior Director of Commercial Operations for a brief period in 2018. His time at Invuity involved managing sales teams and developing strategies to increase market penetration in the medical device sector.
Background in Medical Sales
Justin Tracanna has extensive experience in medical sales, having worked at PENTAX Medical Americas for eight years in various roles, including Regional Sales Manager for the Midwest and Mid-Atlantic regions. He began his career at PENTAX as a Territory Sales Manager from 2005 to 2009. His background includes managing direct sales and distributor networks, demonstrating his adaptability in sales strategy execution.
Education and Expertise
Justin Tracanna graduated from West Virginia University with a degree in Finance, achieving Summa Cum Laude honors. His academic background in business administration complements his expertise in healthcare IT, which is vital for integrating technology solutions in medical environments. He has specialized knowledge in diverse medical fields, including neuromodulation, spine, and breast cancer surgery.
Track Record in Healthcare Procurement
Justin Tracanna has a proven track record in managing Group Purchasing Organization (GPO) and Integrated Delivery Network (IDN) contracts, which are essential for healthcare procurement and supply chain management. His experience also includes leading international acquisitions, showcasing his capability in expanding business operations on a global scale.