Petra Nelson
About Petra Nelson
Petra Nelson serves as the Associate Director of Digital Growth Marketing at Nevro, where she has worked since 2022. With a background in marketing management and a degree in Political Science from the University of California, Davis, she has extensive experience in driving patient awareness and managing substantial marketing budgets.
Work at Nevro
Petra Nelson has been serving as the Associate Director of Digital Growth Marketing at Nevro since 2022. In this role, she operates in a hybrid work environment based in Redwood City, California. Her responsibilities include managing a multi-million dollar budget across various marketing channels and countries. She has successfully led the launch and commercial execution of a patient-facing funnel aimed at addressing a new painful diabetic neuropathy indication across multiple countries. In her tenure, she has exceeded quantitative goals by high double-digit percentages.
Previous Experience at LifeScan
Before joining Nevro, Petra Nelson held several positions at LifeScan. She worked as a Senior Marketing Project Manager in the Advanced Care Group from 2005 to 2011, where she focused on the Hospital Business Unit. Following this role, she served as Marketing Manager for US Brand & Digital Marketing from 2011 to 2019, and then as Marketing Manager for Global Media from 2019 to 2021. Her experience at LifeScan spanned over 16 years, during which she developed and executed marketing campaigns to drive patient awareness and generate qualified leads.
Education and Expertise
Petra Nelson holds a Bachelor of Arts degree in Political Science with a focus on International Relations and an English Minor from the University of California, Davis. Additionally, she completed the Advanced French Immersion Program at The American University of Paris. Her educational background supports her expertise in digital marketing and project management, particularly in the healthcare sector.
Marketing Leadership and Achievements
Throughout her career, Petra Nelson has demonstrated strong leadership in marketing. At Nevro, she has managed significant budgets and led initiatives that have resulted in high double-digit percentage increases in performance metrics. Her ability to develop and execute comprehensive marketing strategies has been a key factor in her success in both Nevro and LifeScan, where she contributed to various marketing projects aimed at enhancing patient engagement and awareness.