Caroline (Da Cunha) Mc Cusker
About Caroline (Da Cunha) Mc Cusker
Caroline (Da Cunha) McCusker is a Senior Inbound Strategist at New Breed, where she has worked since 2021. She has extensive experience in digital marketing, having held various roles at organizations such as MIT Technology Review and Cultural Care Au Pair.
Work at New Breed
Caroline Mc Cusker has been serving as a Senior Inbound Strategist at New Breed since November 1, 2021. In this role, she focuses on developing and implementing inbound marketing strategies that align with client goals. Her expertise in digital marketing allows her to contribute effectively to the company's objectives and enhance client engagement.
Previous Experience in Marketing
Prior to her current position, Caroline held various marketing roles. She worked as the Acquisition Marketing Manager at Cultural Care Au Pair from 2017 to 2018. She also served as the Consumer Marketing Manager at MIT Technology Review from 2019 to 2021. Additionally, she gained experience as a Performance Marketing Manager at Startup Institute and as a Marketing Manager at Social Fulcrum.
Education and Expertise
Caroline studied Sociology with a Concentration in Consumer Behavior and Economics at Dickinson College, where she earned her Bachelor of Arts degree from 2005 to 2009. She also studied at Université of Paul Cézanne Aix-Marseille III during a summer abroad program in 2007. Her expertise includes digital marketing strategies such as email marketing, customer acquisition, paid social, SEM, SEO, content marketing, and event planning.
Background in Public Relations and Internships
Caroline began her career with internships that provided foundational experience in public relations and marketing. She interned at zcomm and O'Neill and Associates, where she gained insights into media relations. She also worked as a Human Resources Intern at Bright Horizons and as an Inbound Marketing Intern at EverTrue, further enhancing her marketing skills.
Professional Development and Skills
Throughout her career, Caroline has developed a diverse skill set in marketing and public relations. She has worked in various capacities, including major gifts roles at NARAL Pro-Choice America, where she served as both Major Gifts Assistant and Major Gifts Associate. Her varied experiences contribute to her comprehensive understanding of marketing dynamics in different sectors.