Rider Gordon
About Rider Gordon
Rider Gordon is a Demand Generation Marketer with expertise in optimizing paid social lead generation campaigns on platforms such as Facebook and LinkedIn. He has a strong background in account management and has worked at New Breed since 2018, where he has held multiple roles including Search Team Technical Lead and Lead Search/Social Advertising Strategist.
Work at New Breed
Rider Gordon has held multiple roles at New Breed since 2018, contributing to various aspects of digital marketing. He currently serves as a Demand Generation Marketer and has also taken on the responsibilities of Search Team Technical Lead. His expertise includes optimizing paid social lead generation campaigns on platforms such as Facebook and LinkedIn. Additionally, he has worked as an SEO/PPC Specialist and Search Strategist, where he has played a significant role in enhancing the effectiveness of paid search advertising campaigns through Google Ads and Bing Ads. His work has also involved developing and implementing a comprehensive content strategy that has increased organic traffic for the company.
Education and Expertise
Rider Gordon studied Digital Marketing at Startup Institute in 2017, completing an 11-month program that equipped him with essential skills in the field. He holds a Bachelor's degree in Marketing from the University of Vermont, where he studied from 2013 to 2017. His educational background supports his expertise in leveraging search engine optimization techniques to improve website visibility and search rankings. Additionally, he has a strong foundation in account management, enhancing client relationships and retention.
Background
Rider Gordon began his career with a marketing internship at Waylens in 2015, where he gained initial experience in the marketing field. He later worked as an Energy Analyst at Burlington Electric Department from 2016 to 2017. His diverse background in both marketing and analytics has contributed to his comprehensive understanding of demand generation and digital marketing strategies.
Achievements
Throughout his tenure at New Breed, Rider Gordon has achieved notable success in various roles. He has played a key role in enhancing the effectiveness of paid search advertising campaigns and has developed a content strategy that significantly increased organic traffic. His contributions have helped improve client relationships and retention, showcasing his impact within the organization.