Akansha Jaiswal
About Akansha Jaiswal
Akansha Jaiswal is an Associate Manager at New Engen, Inc., with a strong background in web analytics and advertising campaign management. She has held various roles in marketing and program coordination across multiple organizations, demonstrating expertise in data-driven strategies and team leadership.
Current Role at New Engen
Akansha Jaiswal currently serves as an Associate Manager at New Engen, Inc., a position she has held since 2022. In this role, she focuses on overseeing marketing activities and managing teams to achieve strategic marketing goals. Her responsibilities include engaging in onsite operations and ensuring effective execution of marketing initiatives. Akansha's work at New Engen emphasizes data-driven strategies and customer engagement.
Previous Experience at WNS Global Services
Before her current role, Akansha worked at WNS Global Services as a Senior Associate, specifically as a Google Ads Account Strategist. She held this position from 2019 to 2020 in Google Gurgaon. During her tenure, she managed advertising campaigns and contributed to the development of marketing strategies that leveraged web analytics.
Background in Event Management and Coordination
Akansha has a background in event management, having worked at OMICS International Conference as a Senior Program Coordinator from 2016 to 2018. She also served as a Team Lead for a brief period in 2018. Her experience includes coordinating and executing marketing events, which enhanced her skills in managing teams and marketing initiatives.
Education and Skills in Marketing
Akansha studied at Meerut Institute Of Engineering and Technology from 2012 to 2016. She possesses strong skills in budgeting and planning for marketing initiatives, as well as expertise in managing advertising campaigns on platforms like Amazon. Her capabilities also extend to database management and creating content aimed at improving customer engagement and brand presence.
International Business Experience
Akansha has experience in international business, which involves expanding marketing efforts beyond local markets. This aspect of her career has allowed her to develop a comprehensive understanding of global marketing strategies and the dynamics of working in diverse environments.