Kelsie Pilkington
About Kelsie Pilkington
Kelsie Pilkington is a Senior Manager of Media Services at New Engen, Inc., with a strong background in digital marketing and a focus on TikTok advertising. She has held various marketing roles, including Director of Marketing at Vault Innovation Group and Strategic Account Manager at iMiller Public Relations.
Current Role at New Engen
Kelsie Pilkington serves as the Senior Manager of Media Services at New Engen, Inc. since 2022. In this role, she focuses on developing and implementing media strategies that enhance brand visibility and drive customer engagement. Her expertise in digital marketing allows her to optimize campaigns effectively, ensuring that clients achieve their marketing objectives.
Previous Experience in Marketing
Prior to her current position, Kelsie held the role of Manager of Media Services at New Engen, Inc. from 2021 to 2022. She also worked at Vault Innovation Group as Director of Marketing for 8 months in 2020. Her experience includes a position as Project Manager at Online Marketing Giant, LLC from 2015 to 2017, and as Strategic Account Manager at iMiller Public Relations from 2017 to 2020.
Internship and Early Career
Kelsie began her career as a Marketing Journalist Intern at HealthMEDX from 2014 to 2015. She also worked as a Student Writer at the Missouri State University Office of Publications in 2014. These early roles provided her with foundational skills in writing and marketing, contributing to her later success in the industry.
Educational Background
Kelsie Pilkington studied at the University of Arkansas, where she earned a Bachelor's Degree in Journalism/Advertising-Public Relations from 2010 to 2012. She then attended Missouri State University, achieving a Bachelor's Degree in Public Relations and Creative Writing from 2012 to 2014. Her education has equipped her with the knowledge necessary for effective communication and marketing strategies.
Expertise in Digital Marketing
Kelsie specializes in crafting targeted digital marketing strategies that deliver measurable results. She has a deep understanding of TikTok's ecosystem, leveraging its creative features to engage audiences and drive conversions. Her passion lies in helping brands optimize their paid marketing strategies, particularly in exploring advertising opportunities on emerging platforms.