Kevin Goodwin
About Kevin Goodwin
Kevin Goodwin - VP of Performance Marketing
Kevin Goodwin holds the position of Vice President of Performance Marketing. In his role, he focuses on optimizing and leading marketing strategies to enhance performance metrics and drive business growth. He collaborates closely with various teams to ensure that marketing campaigns are efficiently executed and achieve their intended targets.
Kevin Goodwin Featured in EMARKETER
Kevin Goodwin was featured in EMARKETER, where he discussed Paid Social trends for the first half of 2024. His insights contributed to a broader understanding of evolving social media marketing landscapes and offered valuable perspectives for professionals in the industry looking to stay ahead of trends.
Kevin Goodwin Quoted in Digiday on TikTok Advertising
Kevin Goodwin was quoted in Digiday regarding TikTok's advertising outlook amid a potential U.S. ban. His commentary provided an in-depth analysis of how shifting regulatory landscapes could impact marketing strategies on the platform, and what businesses can do to adapt to these changes.
Kevin Goodwin's Strategy Briefing on Brand Guidance for 2024 Election Year
Kevin Goodwin contributed to a strategy briefing focusing on brand guidance for the 2024 election year. His input helped outline strategic approaches that brands can take to navigate the political landscape while maintaining effective and impactful marketing campaigns.
Kevin Goodwin's Insights on Navigating the TikTok Ban
Kevin Goodwin shared insights on how to navigate the TikTok ban in partnership with clients. His guidance provided actionable steps and strategies to effectively manage and mitigate the risks associated with the potential ban, ensuring that clients' marketing efforts remain robust and adaptable.