Laine Crowder
About Laine Crowder
Laine Crowder is a Senior Manager of Media Services at New Engen, Inc., where she has worked since 2023. She has a background in communications and marketing, with previous roles at Gatepath and DFS Group Limited.
Current Role at New Engen
Laine Crowder currently serves as the Senior Manager of Media Services at New Engen, Inc. since 2023. In this role, Crowder oversees various media service initiatives and strategies, contributing to the company's overall media management objectives. Prior to this position, Crowder held the role of Manager, Media Services at New Engen from 2022 to 2023, and Associate Manager, Media Services from 2021 to 2022. This progression reflects a consistent advancement within the organization.
Previous Experience in Media and Marketing
Before joining New Engen, Laine Crowder gained valuable experience in media and marketing through internships. Crowder worked as a Marketing and Promotions Intern at DFS Group Limited in 2018 for two months, where responsibilities included assisting with promotional activities. Additionally, Crowder served as a Student Intern at Gatepath from 2018 to 2019 for nine months, participating in public relations initiatives as part of a Senior Capstone project.
Educational Background
Laine Crowder completed a Bachelor’s degree in Communications with a minor in Retail Management Institute at Santa Clara University. Prior to this, Crowder graduated from Staples High School, achieving a high school diploma. This educational foundation provided Crowder with essential skills and knowledge applicable to roles in media services and marketing.
Contributions to Industry Insights
As a contributor to New Engen's Holiday Guide, Laine Crowder provided insights on effective media strategies, specifically focusing on Pinterest and Snapchat. Crowder highlighted Pinterest's new 'Direct to Site' tool for mobile users, showcasing an understanding of evolving digital marketing tools and their applications in media services.