Molly Newcomb
About Molly Newcomb
Molly Newcomb is a Media Services Senior Manager at New Engen, Inc., where she oversees a team of seven and manages a portfolio of e-commerce clients. With a background in analytics and marketing, she has held various roles in companies such as Merkle and Princess Cruises.
Current Role at New Engen
Molly Newcomb serves as the Media Services Senior Manager at New Engen, Inc. since 2021. In this position, she manages a team of seven individuals and oversees a portfolio of e-commerce clients. Her responsibilities include ensuring alignment with a fast-paced testing strategy and building and launching marketing campaigns across various channels such as Facebook, Pinterest, Snapchat, TikTok, Google Adwords, Bing, and LinkedIn. She also monitors account health to ensure that key performance indicator (KPI) targets are met.
Previous Experience at New Engen
Before her current role, Molly Newcomb held several positions at New Engen, Inc. She worked as an Associate from 2017 to 2019 for two years, followed by her role as Manager from 2020 to 2021 for nine months. Additionally, she served as a Senior Associate for ten months from 2019 to 2020. Her progressive experience at the company has contributed to her expertise in media services and client management.
Experience at Princess Cruises
Molly Newcomb has extensive experience at Princess Cruises, where she worked in various analytical roles. She served as a Product Analyst from 2012 to 2014, followed by a position as Yield Management Analyst from 2014 to 2016. Additionally, she worked as a Special Accounts/Groups Reservations Agent from 2008 to 2011 and as an Inventory Coordinator for three months in 2012. This diverse background in the cruise industry has equipped her with valuable insights into product and yield management.
Education and Academic Background
Molly Newcomb studied at the University of Kentucky, where she earned a Bachelor of Science in Economics. She also attended Florence University of the Arts, focusing on International Economics and the Economics of the Arts. Her academic background provides a solid foundation for her analytical and managerial roles in the media services sector.
Analytical Skills and Campaign Management
In her current role, Molly Newcomb delivers weekly performance reports that analyze data trends and recommend optimizations based on the findings. She identifies new campaign opportunities for growth to achieve efficiency and scale. Furthermore, she collaborates with the design team to execute a full-funnel creative strategy across platforms, ensuring that marketing efforts are cohesive and effective.