Rania Khoury Slack
About Rania Khoury Slack
Rania Khoury Slack serves as the Associate Director of Analytics at New Engen, Inc. She has extensive experience in marketing analytics, having held various positions at notable companies including Neiman Marcus Group and Mindstream Media Group.
Current Role at New Engen
Rania Khoury Slack serves as the Associate Director of Analytics at New Engen, Inc. since 2024. In this role, she focuses on leveraging data analytics to enhance marketing strategies and improve customer engagement. Her expertise in advanced analytics tools aids in driving effective decision-making within the organization.
Previous Experience at Neiman Marcus Group
Rania Khoury Slack has held multiple positions at Neiman Marcus Group. She worked as a Manager of Web Analytics from 2019 to 2021, followed by a role as Senior Manager of Marketing Analytics for Bergdorf Goodman from 2021 to 2024. In these positions, she utilized her skills in Adobe Analytics and Google Marketing Platform to optimize marketing efforts.
Background in Digital Marketing
Rania Khoury Slack has a strong background in digital marketing, having worked as a Digital Marketing Strategist at both Belo and Company and Speakeasy Digital Marketing from 2012 to 2016. She also served as a Digital Media Planning Strategist at Mindstream Media Group from 2016 to 2018, where she developed marketing strategies and campaigns.
Educational Qualifications
Rania Khoury Slack earned a Bachelor of Arts in Communication with a focus on Advertising & Public Relations from The University of Texas at Arlington. She completed her degree from 2006 to 2010, which provided her with a solid foundation in communication strategies and marketing principles.
Technical Skills and Tools
Rania Khoury Slack possesses strong technical skills in various analytics and marketing tools. She is experienced in using Adobe Analytics, Google Marketing Platform, Snowflake, and Funnel.io for data integration and visualization. Additionally, she is skilled in ETL development and utilizes Salesforce and Facebook Ad Manager for targeted marketing campaigns.