Ross Collins
About Ross Collins
Ross Collins is a Director with extensive experience in marketing and client services, currently working at New Engen, Inc. He has a background in digital communication and multimedia, with a focus on creating quality content and delivering measurable results in omni-channel marketing.
Current Role at New Engen
Ross Collins currently serves as the Director at New Engen, Inc., a position he has held since 2023. In this role, he focuses on leading marketing initiatives and strategies that drive client success. His responsibilities include overseeing marketing team management and ensuring effective reporting and analytics. Prior to this, he was the Associate Director at the same company from 2022 to 2023, where he contributed to the development of marketing processes and client services.
Previous Experience in Marketing
Ross Collins has a diverse background in marketing, having held various positions in different organizations. He worked as the Director of Marketing at Airsoft Megastore from 2014 to 2016, where he managed marketing strategies and campaigns. Prior to that, he served as the Assistant Marketing Manager - Video Lead at AirsoftGI.com from 2012 to 2014. His experience also includes roles at Evocalize, where he was an Account Analyst and later a Client Success Manager, focusing on client services and performance marketing.
Educational Background
Ross Collins earned a Bachelor of Science degree in Digital Communication and Multimedia from John Brown University, where he studied from 2007 to 2011. This educational foundation provided him with essential skills in digital marketing and communication, which he has applied throughout his career in various marketing roles.
Expertise in Marketing Analytics
Ross Collins specializes in reporting and analytics, with a strong focus on providing proven ROI in omni-channel marketing. He has expertise in Google SEM/PLA management and Facebook campaign management, which enables him to guide clients effectively through the complexities of digital marketing. His experience in process improvement and team management further enhances his ability to deliver results.
Passion for Performance Marketing
Ross Collins is passionate about performance marketing and is dedicated to helping clients navigate the ever-changing digital landscape. His approach emphasizes the importance of creating quality content and utilizing data-driven strategies to achieve marketing goals. This commitment to client success is evident in his various roles across the marketing industry.