Sarah Lee
About Sarah Lee
Sarah Lee serves as the Chief Operating Officer at New Story, where she has worked since 2021. With a background in brand strategy and a strong interest in personality assessments, she emphasizes positive interpersonal interactions and innovative problem-solving.
Current Role at New Story
Sarah Lee serves as the Chief Operating Officer at New Story, a position she has held since 2021. In this role, she oversees operational strategies and ensures the organization effectively fulfills its mission. Her leadership contributes to the organization's growth and operational efficiency.
Previous Experience at New Story
Prior to her current role, Sarah Lee worked at New Story as the Chief Growth Officer from 2019 to 2021. In this capacity, she focused on expanding the organization's reach and impact. She also served as the Chief Brand Officer from 2017 to 2019, where she was responsible for shaping the brand's identity and messaging.
Background in Marketing and Brand Strategy
Sarah Lee has extensive experience in marketing and brand strategy. She worked at Syrup Marketing in various roles, including Digital Lead, Director of Accounts & Brand Strategist, and Account Manager from 2011 to 2016. Her experience at Syrup Marketing equipped her with skills in digital marketing and client management.
Education and Expertise
Sarah Lee earned a Bachelor of Science in Communications: Public Relations from Kennesaw State University - Michael J. Coles College of Business, completing her studies from 2007 to 2011. Her educational background provides a foundation for her expertise in communication and public relations.
Interests and Personal Development
Sarah Lee has a strong interest in personality assessments, including the Enneagram, RightPath, Myers & Briggs, and Predictable Success. She applies these assessments to understand her strengths and leadership style. She identifies as an Enneagram Type 7 with an 8 Wing, which influences her enthusiastic and assertive approach to work.