John Crossley
About John Crossley
John Crossley is the Vice President of Product at NewAir Compact Appliances, where he has worked since 2021. He has extensive experience in product management, new product development, and innovation, with a background that includes roles at California Steel Industries and The Toro Company.
Work at NewAir
John Crossley has served as the Vice President of Product at NewAir Compact Appliances since 2021. In this role, he is responsible for overseeing product development and innovation strategies. His leadership focuses on enhancing product offerings and aligning them with market demands. NewAir is known for its compact appliances, and Crossley's expertise in new product development plays a crucial role in driving the company's growth and product success.
Previous Experience at California Steel Industries
Before joining NewAir, John Crossley worked as a Sales Representative at California Steel Industries from 2004 to 2007. During his three years there, he gained valuable experience in sales and customer relations, which laid the foundation for his future roles in product management and development.
Education and Expertise
John Crossley holds a Master of Business Administration (M.B.A.) from the A. Gary Anderson Graduate School of Management at the University of California, Riverside, where he studied from 2011 to 2013. He also earned a Bachelor of Arts (B.A.) in Political Science and Government from California State University, Long Beach, from 2001 to 2004. Additionally, he completed his high school education at Hawaii Preparatory Academy, graduating in 1997. His academic background supports his expertise in business management, product development, and IoT solutions.
Career at The Toro Company
From 2007 to 2021, John Crossley worked at The Toro Company as Product Group Manager for Residential and Commercial Product, focusing on Irrigation and Lighting Businesses. Over his 14-year tenure, he managed product lines and contributed to the development of innovative solutions in the irrigation sector. His experience at Toro enhanced his skills in product management and strategic planning.
Specialization in Product Management
John Crossley specializes in IoT solutions development and product management. He has a strong background in new product development (NPD) and innovation, which is complemented by his extensive experience in analyzing financial, statistical, and economic data to support business models. His expertise also includes customer retention and business development strategies, reflecting his comprehensive understanding of market dynamics and consumer needs.