Kate Rogers
About Kate Rogers
Kate Rogers is a Product Marketing Manager at NewAir Compact Appliances, where she has worked since 2022. She has a background in journalism and marketing, with experience in various roles across multiple companies, including copywriting and product marketing.
Current Role at NewAir Compact Appliances
Kate Rogers serves as the Product Marketing Manager at NewAir Compact Appliances, a position she has held since 2022. In this role, she manages over 40 product launches across more than five product categories. She collaborates with designers, sales, sourcing, logistics, and key stakeholders to align departmental objectives with product launches. Kate develops pricing strategies to achieve optimal margins and utilizes research, data, A/B testing, and market analysis to inform product roadmap decisions. She also presents product plans and project reviews to the leadership team.
Previous Experience at NewAir Compact Appliances
Prior to her current role, Kate Rogers worked at NewAir Compact Appliances as an Assistant Product Marketing Manager from 2020 to 2022. In this capacity, she contributed to product marketing strategies and collaborated with various departments to ensure successful product launches. Before that, she served as a Copywriter at NewAir from 2019 to 2020, where she developed marketing collateral, point-of-purchase displays, and web content to promote the company's product portfolio.
Educational Background in Mass Communication
Kate Rogers earned her Bachelor's degree in Mass Communication/Media Studies from the University of Denver, where she studied from 2012 to 2016. Her education provided her with a strong foundation in media practices and communication strategies, which she has applied throughout her career in various marketing and reporting roles.
Early Career and Internships
Kate began her career with various internships that laid the groundwork for her expertise in marketing and journalism. She interned at CBS News as a General News Intern in 2014 and at RAEN Optics as a Sales and Marketing Intern from 2013 to 2014. Additionally, she gained experience as a General Assignment Reporter at SF Weekly in 2015 and as a Staff Writer and Columnist for the University of Denver Clarion during the same year.
Skills and Contributions
Kate Rogers has developed a range of skills that contribute to her effectiveness as a Product Marketing Manager. She conducts surveys, interviews, and field studies to gain insights into customer needs. She tests prototypes to ensure quality and suggests feature improvements. Kate maintains awareness of industry trends and related industries, which informs her marketing strategies and product development efforts.