Anna Ketting
About Anna Ketting
Anna Ketting serves as the Head of Digital Expertises at NEWCRAFT in Amsterdam, a position she has held since 2020. With a background that includes various roles at KLM and an internship at Cargill, she has extensive experience in digital marketing and management.
Current Role at NewCraft
Anna Ketting serves as the Head of Digital Expertises at NewCraft, a position she has held since 2020. In this role, she oversees digital strategy and implementation, focusing on enhancing the company's digital capabilities. Additionally, she has been a Managing Partner at NewCraft Group since 2019, contributing to the overall leadership and strategic direction of the organization. Both roles are based in Amsterdam, North Holland, Netherlands.
Previous Experience at KLM
Anna Ketting has extensive experience at KLM, where she held multiple positions over several years. She began her career at KLM as a General Management Trainee from 2005 to 2007. Following this, she worked as a Senior E-Acquisition Manager in Ancillary Commerce from 2007 to 2010. She then transitioned to the role of Manager Social Media from 2010 to 2012, and later served as Director Inflight Retail & Media from 2012 to 2016.
Internship at Cargill
Prior to her tenure at KLM, Anna Ketting completed an internship at Cargill from 2004 to 2005. This experience provided her with foundational skills in business operations and commerce, contributing to her professional development.
Educational Background
Anna Ketting studied at the University of Groningen, where she earned a Master's degree in Business/Commerce, General. Her studies spanned from 2000 to 2005, equipping her with essential knowledge and skills relevant to her career in digital marketing and management.
Previous Role at NewCraft
Before her current position, Anna Ketting worked at NewCraft as the Head of Digital Marketing from 2016 to 2020. In this role, she was responsible for leading digital marketing initiatives and strategies, helping to establish NewCraft's presence in the digital landscape.