Charles Marres
About Charles Marres
Charles Marres is a Senior Web Analyst at Newcraft in Amsterdam, specializing in digital analytics tools to enhance business performance. With a diverse background in marketing and web analytics, he has over 25 years of experience in the field.
Work at NewCraft
Charles Marres has served as a Senior Web Analyst at NewCraft since 2014, contributing to the company's digital analytics efforts for a decade. Based in Amsterdam, Noord-Holland, Netherlands, he specializes in leveraging digital analytics tools to enhance business performance. His role involves optimizing websites and measuring Key Performance Indicators to support clients in their digital transformation initiatives.
Previous Experience in Digital Analytics
Before joining NewCraft, Charles Marres worked as a Web Analytics Consultant at Conversion Company from 2007 to 2014. In this position, he focused on utilizing various analytics tools to improve website performance. His earlier roles included serving as a Product Manager for Visa and Mastercard at International Card Services from 2002 to 2007, and as a Marketing Assistant at the same organization from 1997 to 2002.
Educational Background
Charles Marres studied at the University of Amsterdam from 1988 to 1992, where he focused on Economics, Law, and Dutch. This educational foundation has contributed to his analytical skills and understanding of business dynamics, which he applies in his current role in digital analytics.
Expertise in Digital Analytics Tools
Charles Marres specializes in using digital analytics tools such as Omniture SiteCatalyst and Google Analytics. He has expertise in optimizing websites with tools like Google Website Optimizer and Visual Website Optimizer. His experience also includes utilizing comScore for comprehensive digital audience measurement and analytics, which supports his efforts in driving digital transformation for clients.
Career History
Charles Marres has a diverse career history that includes roles in customer service and logistics. He worked as a Customer Services Representative at Vsb International in Brazil from 1994 to 1997 and served as a Truck Driver for the Ministerie Van Defensie in The Hague from 1993 to 1994. These experiences have contributed to his skill set in communication and operational efficiency.