Derick Mekking

Derick Mekking

Digital Growth Lead @ NewCraft

About Derick Mekking

Derick Mekking is a Digital Growth Lead with extensive experience in digital marketing and change management. He has worked with various organizations, including Newcraft and Favela Fabric, and has a strong background in stakeholder-driven innovation and online collaboration.

Current Role at Newcraft

Derick Mekking serves as the Digital Growth Lead at Newcraft, a position he has held since 2016. In this role, he focuses on driving digital growth initiatives and strategies. His expertise in stakeholder-driven innovation and open innovation supports the company's objectives in enhancing digital marketing efforts. He is based in Amsterdam, Noord-Holland, Netherlands.

Previous Experience at Newcraft

Prior to his current role, Derick Mekking worked at Newcraft as Teamlead Newcraft Social from 2014 to 2016. During his two years in this position, he led social media initiatives and managed a team focused on enhancing the company's social media presence. This experience contributed to his overall expertise in digital marketing.

Experience at Favela Fabric

Derick Mekking was associated with Favela Fabric for several years, holding multiple positions. He worked as a Community Manager from 2007 to 2009, as an Associate from 2010 to 2011, and as a Senior Associate from 2011 to 2014. His roles involved community engagement and marketing strategies, where he contributed to projects for major clients such as KLM, ABN AMRO, AEGON, and Microsoft.

Educational Background

Derick Mekking studied at Erasmus University Rotterdam from 1997 to 2007, completing a ten-year program. His education provided a foundation for his expertise in change management, online collaboration, and digital marketing strategies.

Specializations and Skills

Derick Mekking specializes in change management and online collaboration, focusing on enhancing customer experience. He has experience in co-creation and crowdsourcing within digital marketing projects. His work includes implementing online marketing strategies for organizations such as Oxfam Novib and Johnson & Johnson.

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