Dirk Jan Klück
About Dirk Jan Klück
Dirk Jan Klück is an Online Merchandiser at NEWCRAFT in Amsterdam, Netherlands, where he has worked since 2023. He has a background in eCommerce and business analytics, with experience managing online merchandising for various clients and expertise in conversion rate optimization and customer journey optimization.
Current Role at NewCraft
Dirk Jan Klück serves as an Online Merchandiser at NewCraft since 2023. In this role, he focuses on managing online merchandising strategies for various clients. His responsibilities include optimizing conversion rates, managing shop operations, and overseeing campaign management. He has been instrumental in enhancing content findability and pricing strategies to improve overall client performance.
Previous Experience
Prior to his current position, Dirk Jan Klück worked as a Commerce Fast Track Trainee at NewCraft for five months in 2023. He also held the position of Management Trainee at HMSHost International from 2018 to 2019 in Denpasar, Bali, where he gained valuable management experience. Additionally, he worked as an eCommerce Account Manager at ISM eCompany from 2020 to 2021, focusing on client account management.
Education and Expertise
Dirk Jan Klück has a solid educational background in business and analytics. He earned a Bachelor of Business Administration in Hotel Management from Hotelschool The Hague, completing his studies in 2019. He furthered his education with a Master of Business Administration in Business Analytics from TIAS School for Business and Society in 2022. His expertise includes customer journey optimization and UX/UI design.
Skills and Tools Utilized
Dirk Jan Klück possesses a range of skills in online merchandising, specializing in conversion rate optimization, shop management, and campaign management. He utilizes various tools for analytics and online merchandising, including Commercetools, Contentsquare, Bloomreach, Hybris, GA4, Adobe Analytics, Lookerstudio, Jira, Trello, Monday, Optimizely, and Hotjar. His proficiency in these tools enhances his ability to manage and optimize online retail environments.
Client Management Experience
In his role as an Online Merchandiser, Dirk Jan Klück has experience managing online merchandising for notable clients such as Grandvision, Eyewish, and Ahold Delhaize. His work involves developing strategies that align with client goals and enhancing their online presence through effective merchandising practices.