Ema Antic Cibic
About Ema Antic Cibic
Ema Antic Cibic serves as the People Operations Lead at NEWCRAFT, where she has worked since 2023. With a background in business analytics and marketing, she has held various roles in notable companies including TomTom and Forrester Research.
Current Role at NewCraft
Ema Antic Cibic serves as the People Operations Lead at NewCraft, a position she has held since 2023. In this role, she is responsible for overseeing various aspects of people operations, contributing to the overall employee experience within the organization. Prior to this, she worked as the Learning & Development Lead at NewCraft since 2021, focusing on enhancing employee skills and fostering professional growth. Her tenure at NewCraft has allowed her to develop a comprehensive understanding of the company's culture and operational needs.
Previous Experience in Business and Analytics
Ema has a diverse background in business and analytics. She worked as a Business & Web Analytics Consultant at Satama Interactive in 2006 for ten months. Following this, she held the position of Market Intelligence Specialist at TomTom from 2007 to 2009, where she contributed to market analysis and strategic insights. Ema also served as a Web Analytics Consultant at Conversion Company from 2011 to 2014, further solidifying her expertise in analytics and data-driven decision-making.
Career Development at NewCraft
Ema's career at NewCraft began in 2016 when she joined as a Conversion Specialist. She held this role for four years, during which she focused on optimizing conversion strategies and enhancing user experiences. Her progression within the company led to her current positions in Learning & Development and People Operations, reflecting her adaptability and commitment to the organization.
Educational Background
Ema Antic Cibic studied at the University of Amsterdam, where she earned a Bachelor’s degree in International Business and Management. Her studies spanned from 2000 to 2004, providing her with a solid foundation in business principles and practices. This educational background has supported her career in various roles across different organizations, equipping her with the necessary skills to excel in her professional endeavors.
Early Career in Marketing and PR
Ema began her career as a Marketing & PR Associate at Forrester Research from 2003 to 2005. This role allowed her to gain experience in marketing strategies and public relations, which contributed to her understanding of market dynamics. Her early career experiences laid the groundwork for her future roles in analytics and operations.