Emma Tilanus

Emma Tilanus

Team Lead Experience & Service Design @ NewCraft

About Emma Tilanus

Emma Tilanus is a Team Lead in Experience & Service Design at NEWCRAFT, where she has worked since 2021. With a background in co-creation and social business consulting, she has held various roles in content strategy and marketing across multiple organizations.

Current Role at NEWCRAFT

Emma Tilanus serves as Team Lead Experience & Service Design at NEWCRAFT, a position she has held since 2023. In this role, she focuses on enhancing user experiences and optimizing service design processes. Prior to this, she worked as Lead Content Strategy at NEWCRAFT starting in 2021, where she developed and implemented content strategies to improve client engagement and brand presence.

Previous Experience at NEWCRAFT

Emma Tilanus has extensive experience at NEWCRAFT, having worked in various roles since 2014. She was Channel Manager and Team Lead for NEWCRAFT SOCIAL from 2014 to 2019, where she managed social media strategies and team operations. Her tenure at NEWCRAFT showcases her growth within the company and her ability to adapt to different leadership roles.

Experience at Favela Fabric

Emma Tilanus worked at Favela Fabric in two capacities. Initially, she served as Co-Creation Designer from 2011 to 2013 for two years, contributing to collaborative design projects. She then transitioned to the role of Senior Social Business Consultant from 2013 to 2014, where she focused on social business strategies for approximately ten months.

Marketing Management at Gall & Gall

From 2017 to 2021, Emma Tilanus held the position of Marketing Manager at Gall & Gall in Zaandam. In this role, she was responsible for developing marketing strategies and overseeing promotional activities, contributing to the brand's market presence during her four-year tenure.

Educational Background

Emma Tilanus completed her secondary education at Gymnasium Sorghvliet from 1992 to 1997. She then pursued higher education at Delft University of Technology, where she studied Industrial Design Engineering and earned her MSc degree from 1998 to 2005. This educational background laid the foundation for her career in design and marketing.

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