Folko Kaarsmaker 🚀
About Folko Kaarsmaker 🚀
Folko Kaarsmaker is a Talent Lead at NEWCRAFT, where he also serves as a Digital Marketing Consultant. He has extensive experience in digital marketing and has worked with various companies in sectors such as FMCG, CPG, Retail, and Finance.
Work at NewCraft
Currently, Folko Kaarsmaker serves as Talent Lead at NEWCRAFT, a position he has held since 2021. In addition to this role, he also works as a Digital Marketing Consultant, a position he has maintained since 2019. His responsibilities include leading talent initiatives and developing data-driven marketing strategies that enhance campaign effectiveness. His dual roles at NEWCRAFT reflect his commitment to both talent development and digital marketing excellence.
Previous Experience in E-commerce and Marketing
Folko Kaarsmaker has a diverse background in e-commerce and marketing. He worked at Yarden Uitvaartorganisatie as an E-commerce Specialist from 2015 to 2019, where he contributed to online business strategies. Prior to that, he held positions at Online Marketing Bureau Stramark as a Search Engine Marketing Consultant from 2011 to 2014, and as a SEA Specialist at Yarden Uitvaartorganisatie from 2014 to 2015. His experience also includes consulting roles at Suited Services Marketing and as a Marketing Manager at Auditel Telecom & ICT Consultants.
Education and Expertise
Folko Kaarsmaker studied Bedrijfskunde at Erasmus University Rotterdam and earned a Bachelor of Commerce (BCom) in Commerciële Economie from Amsterdam University of Applied Sciences. His educational background provides a strong foundation for his expertise in digital marketing, particularly in the areas of paid marketing, conversion optimization, and growth hacking. He also holds certifications from Google and Microsoft, which validate his skills in digital advertising and marketing technologies.
Focus on Advertising Ecosystem and Automation
Folko Kaarsmaker invests in deepening his understanding of the advertising ecosystem, with a particular focus on automation and the application of artificial intelligence and machine learning. This focus allows him to develop innovative, data-driven campaigns that prioritize relevancy and results. His approach integrates various marketing strategies to optimize performance and drive growth for the organizations he works with.
Industry Experience and Sectors
Folko Kaarsmaker has extensive experience working with both national and international companies across various sectors, including fast-moving consumer goods (FMCG), consumer packaged goods (CPG), retail, and finance. His broad industry exposure equips him with insights and strategies that are applicable to diverse market challenges, enhancing his effectiveness as a marketing consultant and talent lead.