Haye Van Der Werf
About Haye Van Der Werf
Haye Van Der Werf is the Team Lead for Retail Media & Monetization at NEWCRAFT in Amsterdam, where he has worked since 2022. He has a diverse background in e-commerce and digital marketing, with previous roles at Vrumona and ShoppingTomorrow.
Current Role at NewCraft
Haye Van Der Werf serves as the Team Lead for Retail Media & Monetization at NewCraft, a position he has held since 2022. He operates from Amsterdam, North Holland, Netherlands. In this role, he oversees strategies and initiatives related to retail media and monetization, contributing to the company's growth in these sectors.
Previous Experience at ShoppingTomorrow
Prior to his current role, Haye worked at ShoppingTomorrow as an Expert Group in Retail Media from 2021 to 2022 for a duration of nine months. His responsibilities included providing insights and expertise in retail media strategies, enhancing the organization's understanding of market trends.
Experience at Vrumona
Haye held multiple positions at Vrumona, including e-Commerce Manager (Out of Home) in 2021 for seven months, and e-Commerce Category Development Manager (Retail) from 2019 to 2021 for two years. He also worked as a Salesforce Business Analyst from 2017 to 2019 and as a Revenue Management Analyst from 2016 to 2017. His roles involved managing e-commerce strategies and analyzing sales data to drive business decisions.
Educational Background
Haye studied at Beeckestijn Business School, where he earned a Post Master degree in Digital Marketing - Strategy & Leadership from 2019 to 2020. He also holds a Bachelor's degree in Sales & Marketing Management from HU University of Applied Sciences Utrecht, completed from 2010 to 2014. Additionally, he obtained a Master's degree in Investment Management from TIAS School for Business and Society in 2016.
Internship Experience at ING Nederland
In 2014, Haye completed a four-month internship at ING Nederland, where he worked in Customer Intelligence. This experience provided him with foundational skills in customer analysis and market research, contributing to his professional development in the finance and marketing sectors.