Jordy Mulder
About Jordy Mulder
Jordy Mulder is the Head of CRM & MA at NEWCRAFT, with a diverse background in marketing and sales management across various companies in Europe. He has held significant roles at organizations such as Sam Media, G4S, and T-Mobile Netherlands, contributing to substantial sales growth and the development of marketing automation strategies.
Current Role at NewCraft
Jordy Mulder serves as the Head of CRM & MA at NewCraft, a position he has held since 2021. In this role, he is responsible for leading the customer relationship management and marketing automation strategies. His focus includes managing MarTech partnerships with major platforms such as Salesforce, Selligent, SAP/Emarsys, Redpoint, and Bloomreach. He oversees a diverse team composed of members from various nationalities, enhancing the company's global perspective.
Previous Experience in Management Roles
Before joining NewCraft, Jordy held several managerial positions. He worked as General Manager at Sam Media from 2019 to 2021 and as Manager E-Sales at G4S from 2011 to 2014. His experience also includes roles at T-Mobile Netherlands BV as Channel Manager and Database Manager, as well as serving as Head of E-Mail Marketing Europe at eGENTIC from 2014 to 2016. His background in management spans various sectors, contributing to his expertise in CRM and marketing.
Educational Background
Jordy Mulder has a solid educational foundation in business and marketing. He earned a Bachelor of Business Administration (BBA) in International Marketing from Deggendorf Institute of Technology in 2006. He also studied Commercial Economics at Rotterdam University of Applied Sciences, achieving another BBA from 2008. Additionally, he obtained a Master of Science in Management (MSc.M) with a focus on Strategic Marketing & Supply Chain Management from Open Universiteit between 2009 and 2011.
Achievements in Market Expansion
During his career, Jordy successfully reopened markets in Spain and France and expanded into new markets in Sweden, Denmark, Norway, and Finland. His efforts led to a significant 300% increase in sales targets, demonstrating his capability in driving business growth and market penetration.
Initiatives in Salesforce Marketing Cloud Education
Jordy founded the SFMC Tech Campus in Greece, an educational program designed for new Salesforce Marketing Cloud developers. This three-month initiative aims to equip participants with the necessary skills and knowledge to excel in marketing technology, reflecting his commitment to professional development in the industry.