Koen Ouwens
About Koen Ouwens
Koen Ouwens serves as the Head of CRO, Merchandise & Marketplaces at NEWCRAFT, where he has worked since 2022. He specializes in building digital strategies for international market expansion and enhancing customer engagement through third-party solutions.
Current Role at NewCraft
Koen Ouwens serves as the Head of CRO, Merchandise & Marketplaces at NewCraft since 2022. In this role, he focuses on optimizing conversion rates and enhancing the performance of merchandise and marketplace strategies. He also holds the position of E-commerce Consultant | Growth Lead at NewCraft since 2021, where he leverages his expertise in digital strategies to drive growth for clients.
Professional Background
Koen Ouwens has a diverse professional background in e-commerce and digital marketing. He worked at North Sails Apparel as the Global Manager of Digital from 2018 to 2021, overseeing digital initiatives. Prior to that, he served as the E-commerce Manager at North Sails Apparel from 2016 to 2018. His early career included roles at The Sting, where he was an Online Marketer/Webmaster and also held positions as a Sales Associate and Social Media Marketing Intern.
Education and Expertise
Koen Ouwens studied at Amsterdam University of Applied Sciences, earning a degree in Economics & Management from 2013 to 2014. He also attended Saxion University of Applied Sciences, where he studied Creative Arts & Technology, achieving an Ingenieur degree from 2010 to 2015. His educational background supports his expertise in building digital strategies and managing re-platforming projects for e-commerce businesses.
Entrepreneurial Ventures
In addition to his roles at NewCraft, Koen Ouwens is the founder of Surfara, a position he has held since 2020. This venture reflects his commitment to innovation in the digital space. His experience in integrating third-party solutions to enhance customer engagement and loyalty is a key focus of his entrepreneurial efforts.
Early Career Experience
Koen Ouwens began his career in retail, working as a Sales Associate at Esprit Men from 2009 to 2010. He then joined The Sting, where he gained experience in various roles including Sales Associate and Online Marketer/Webmaster. His early experiences laid the foundation for his subsequent focus on e-commerce and digital marketing.