Laura Revis
About Laura Revis
Laura Revis is a Channel Manager at NEWCRAFT in Amsterdam, where she has worked since 2014. She specializes in transforming data insights into actionable strategies and advocates for user-centered optimization in digital projects.
Work at NewCraft
Laura Revis has been serving as a Channel Manager at NewCraft since 2014. In this role, she focuses on delivering performance-driven digital management by optimizing e-commerce and platform performance. She is responsible for developing propositions and go-to-market strategies, ensuring that the company meets its digital objectives. Laura also guides teams through digital transformation processes, advocating for user-centered optimization in all digital projects.
Previous Experience
Before joining NewCraft, Laura Revis worked at Conversion Company as a Consultant from 2010 to 2014. In this position, she contributed to various projects in the Amsterdam Area, Netherlands. Prior to that, she was employed at Google as an Online Media & Advertising Consultant and Localization Specialist from 2009 to 2010 in Dublin, Ireland. Her diverse experience in these roles has equipped her with a strong foundation in digital marketing and consulting.
Education and Expertise
Laura Revis studied at the University of Amsterdam, where she earned a Master of Science in European Communication Studies from 2004 to 2008. She also attended UCLA Anderson School of Management, where she studied Management and Psychology for a brief period in 2009. This educational background provides her with a solid understanding of both management principles and psychological insights, which she applies in her professional roles.
Digital Transformation Advocacy
In her current role and throughout her career, Laura Revis has been an advocate for user-centered optimization in digital projects. She emphasizes the importance of transforming complex data insights into pragmatic decisions and creative solutions. Her approach focuses on enhancing user experience and driving performance through strategic digital initiatives.