Lia Vreezen
About Lia Vreezen
Lia Vreezen is a Retail Media & Monetization Trainee currently working at NEWCRAFT in Amsterdam. She holds a Bachelor of Business Administration and a Master of Business Administration from the University of Amsterdam, and has experience in growth marketing and content creation.
Current Role at NewCraft
Lia Vreezen holds the position of Retail Media & Monetization Trainee at NewCraft, where she has been employed since 2024. In this role, she focuses on retail media strategies and monetization initiatives. Her work contributes to the company’s efforts in enhancing digital marketing solutions for clients.
Previous Experience in Growth Marketing
Before joining NewCraft, Lia worked as a Growth Marketeer at Campspace for five months in 2023. In this position, she was involved in marketing strategies aimed at increasing user engagement and driving growth for the company. Additionally, she served as a Growth Hacking Trainee at The Talent Institute for five months in 2023, where she gained hands-on experience in innovative marketing techniques.
Educational Background
Lia Vreezen has an extensive educational background from the University of Amsterdam. She earned a Bachelor of Business Administration (BBA) from 2017 to 2020, followed by a Master of Business Administration (MBA) in Digital Marketing from 2020 to 2023. Additionally, she completed a Minor in Communication Science during her studies from 2019 to 2020.
Internship and Early Career Experience
Lia's early career includes an internship as a Content Creator & Data Analyst at JustLeanne from 2021 to 2022. She also worked as a Student Coordinator at OVER huiswerkbegeleiding B.V. for three years, where she managed student-related activities. Furthermore, she served as a Studio Assistant at Rocycle for five months in 2022, gaining practical experience in a dynamic environment.
High School Education
Lia completed her high school education at Rijnlands Lyceum Wassenaar, where she studied Economie & Maatschappij and Cultuur & Maatschappij. She achieved the Gymnasium diploma, which provided her with a strong foundation in various academic disciplines from 2011 to 2017.