Lisanne Vrolijk
About Lisanne Vrolijk
Lisanne Vrolijk is an experienced E-commerce Manager currently working at NEWCRAFT in Amsterdam. She has held various roles in the e-commerce sector, including positions at McGregor, de Bijenkorf, and G-Star RAW, and has a strong academic background in Business Administration and Marketing Management.
Current Role at NewCraft
Lisanne Vrolijk has been serving as the E-commerce Manager at NewCraft since 2021. In this role, she oversees various aspects of the company's online commerce strategies, focusing on enhancing user experience and driving sales. Her expertise in e-commerce management contributes to the company's growth and adaptation in the digital marketplace.
Previous Experience in E-commerce Management
Prior to her current position, Lisanne Vrolijk held several significant roles in e-commerce management. She worked at McGregor New York as the Online Category Manager for 9 months in 2017 and later as the Online Trading Manager from 2019 to 2021. Additionally, she served as the Global E-commerce Manager at G-Star RAW from 2018 to 2019 and as the Commercial E-commerce Manager at Leaseplan.nl, where she contributed to online commercial strategies.
Educational Background
Lisanne Vrolijk has a strong educational foundation in business and marketing. She studied Business Administration at Erasmus University Rotterdam, achieving a Pre-Master in 2010. She also holds a Bachelor’s degree in Commerciële Economie from Rotterdam University of Applied Sciences, completed in 2009. Furthermore, she obtained a Master’s degree in Marketing Management from Erasmus University Rotterdam in 2011.
Specialization and Skills
Lisanne Vrolijk specializes in conversion rate optimization (CRO) and user experience (UX) design. She has developed UX plans for various companies, including Plantje.nl and Bloompost.nl. Additionally, she has provided training to colleagues on online persuasion techniques, enhancing their skills in influencing customer behavior. Her expertise extends to category management, where she has led initiatives for brands such as Albert under the Delhaize Group.
Career Progression in E-commerce
Lisanne Vrolijk's career in e-commerce began at de Bijenkorf, where she held multiple roles, including Category Specialist for Ladieswear, Lingerie, Swimwear & Legwear from 2012 to 2014. She also worked as a Concession Specialist E-commerce and a Category Assistant E-commerce. Her diverse experiences across various companies have equipped her with a comprehensive understanding of the e-commerce landscape.