Maaike Woudstra
About Maaike Woudstra
Maaike Woudstra serves as the Content Marketing Team Lead at NEWCRAFT, where she has worked since 2018. She specializes in developing scalable content processes using AI tools and focuses on creating organic marketing strategies to enhance brand awareness and lead generation.
Work at NewCraft
Maaike Woudstra has been a part of NewCraft since 2017, initially serving as an SEO & content marketing trainee for 11 months. In 2018, she transitioned to a content marketing consultant role, where she has worked for six years. In 2021, she was promoted to Content Marketing Team Lead, a position she has held for three years. Her responsibilities include developing international scalable content processes utilizing AI tools and creating organic content marketing strategies that align with client goals and KPIs.
Education and Expertise
Maaike Woudstra holds a Bachelor of Commerce (B.Com.) in Commerciële Economie from NHL Hogeschool, which she completed from 2009 to 2012. She furthered her education at Rijksuniversiteit Groningen, earning a Master of Science (MSc) in Communicatiekunde from 2012 to 2015. Her academic background supports her expertise in marketing and communications, particularly in creating organic content marketing strategies and digital PR.
Background
Maaike Woudstra's professional background includes various roles in marketing and customer service. She worked at Martiniplaza BV as a Marketing and Communication Intern for five months in 2011-2012. She also held positions at ING Nederland, where she served as a Telefonisch Adviseur and in customer service roles from 2010 to 2015. Additionally, she gained retail experience as a Verkoopmedewerker at de Bijenkorf in 2012 and worked at Wehkamp in multiple capacities from 2015 to 2017.
Achievements
Maaike Woudstra specializes in creating organic content marketing strategies tailored to client goals and KPIs. She focuses on building brand awareness through Digital PR and lead generation. Her work involves content distribution across various organic search channels, including Pinterest, YouTube, TikTok, and Instagram. She is also passionate about motivating and facilitating team growth and development, contributing to a collaborative work environment.