Martijn Haanappel
About Martijn Haanappel
Martijn Haanappel is the Director and Founder of NEWCRAFT, where he has worked since 2014. He has over a decade of experience in digital transformation, having previously held roles at Lost Boys, Conversion Company, and KPN.
Work at NEWCRAFT
Martijn Haanappel has served as Director and Founder of NEWCRAFT since 2014. The company is based in the Amsterdam Area, Netherlands, and focuses on accelerating digital capabilities and growth for its clients. Under his leadership, NEWCRAFT has established itself in the digital transformation sector, leveraging Martijn's extensive experience to drive innovative solutions.
Previous Experience in Digital Transformation
Before founding NEWCRAFT, Martijn Haanappel held several significant roles in the digital sector. He worked at Lost Boys as Commercial Director from 1999 to 2004, where he contributed to the company's commercial strategies. He then served as an Internet Consultant at KPN from 2005 to 2007, providing expertise in internet services. Following this, he founded Conversion Company in 2007, where he led operations for 12 years until 2019.
Education and Expertise
Martijn Haanappel studied at the Amsterdam University of Applied Sciences, where he gained foundational knowledge that supports his career in digital transformation. His educational background, combined with over a decade of experience in founding and leading companies, has equipped him with a strong understanding of digital growth strategies and internet consultancy.
Background in Commercial Direction
Martijn Haanappel has a strong background in commercial direction, which has been instrumental in his career. His role as Commercial Director at Lost Boys allowed him to develop skills in managing business operations and driving revenue growth. This experience has been crucial in shaping his approach to digital transformation and consultancy.