Philip Verhagen
About Philip Verhagen
Philip Verhagen is a Growth Manager at NEWCRAFT, where he has worked since 2022. He has extensive experience in marketing and management across various sectors, including e-commerce and digital transformation.
Work at NewCraft
Philip Verhagen has been serving as the Growth Manager at NewCraft since 2022. In this role, he focuses on identifying and activating growth potential for clients in the digital field. He acts as a liaison between NewCraft's digital specialists and engineers and WundermanThompson's corporate clients, facilitating collaboration and innovation.
Previous Experience in Marketing and E-commerce
Before joining NewCraft, Philip Verhagen held various significant positions in marketing and e-commerce. He worked as the Head of Marketing, Online and Operations at The Old Man from 2019 to 2022, where he managed marketing strategies for an e-tailer specializing in surf, skate, and snowboard products. He also served as the Category Director at Sanoma from 2014 to 2015 and as the Head of Private Label at Westwing Home & Living GmbH from 2012 to 2013.
Education and Expertise
Philip Verhagen has a strong educational background in economics, having earned a Master of Arts from the University of Amsterdam. He also completed the Financial Statement Analysis and Valuation Techniques course at The London School of Economics and Political Science. His professional development includes leadership programs at Ikea and Swarovski, enhancing his skills in business management and leadership.
Background in Corporate Strategy and Product Management
Philip has extensive experience in corporate strategy and product management. He worked at Tata Steel as Manager of Corporate Strategy from 2002 to 2005 and held the position of Head of Product Management at Swarovski from 2009 to 2012. His career also includes roles at Umbra as Global Brand Manager and Urbanara as Head of Product Development, where he contributed to product strategy and market positioning.
Skills in Growth and Digital Transformation
Philip Verhagen possesses expertise in first and second stage growth and scaling, particularly in the context of digital transformation. He is skilled in category and product management, marketing management, and business planning. His approach is characterized by pro-active, analytical, and creative strategies, which he applies in international and multidisciplinary environments.