Rick Van Der Vlugt
About Rick Van Der Vlugt
Rick Van Der Vlugt serves as the E-Commerce, Digital Product, and Tech Expertise Lead at NEWCRAFT in Amsterdam, where he provides strategic guidance on technology roadmaps and assesses tech stacks for clients. With a background in various roles at G-Star RAW and Kega, he specializes in helping organizations achieve sustainable growth through digital transformation.
Current Role at NewCraft
Rick Van Der Vlugt serves as the E-Commerce, Digital Product & Tech Expertise Lead at NewCraft since 2021. In this role, he provides strategic guidance on technology roadmaps and assesses the current tech stacks for clients. He leads a multidisciplinary team of nine experts, focusing on enhancing clients' digital capabilities. His work emphasizes helping organizations achieve sustainable growth through future-proof technology solutions that align with their digital strategies.
Previous Experience at G-Star RAW
Prior to his current position, Rick worked at G-Star RAW, where he held multiple roles. He served as Product Owner Digital from 2016 to 2018, and later as CX & Operations Manager E-commerce from 2018 to 2021. During his tenure, he was responsible for overseeing digital product initiatives and managing e-commerce operations, contributing to the company's online presence and customer experience.
Experience at Kega
Rick's professional background includes significant experience at Kega, where he worked in various capacities. He was a Product Owner E-commerce from 2014 to 2016, focusing on e-commerce strategies. Earlier, he served as a Sales Promotion Consultant from 2011 to 2014 and completed an internship in Commerce and Business Development in 2011. His roles at Kega provided him with a solid foundation in digital commerce and business development.
Education and Academic Background
Rick Van Der Vlugt holds a Master of Science in Bedrijfskunde from the University of Amsterdam, which he completed from 2011 to 2013. He also earned a Bachelor's degree in Commerciële Economie from Hogeschool Leiden, studying there from 2007 to 2011. His educational background equips him with a strong understanding of business and commerce, which supports his expertise in digital product and technology.
Digital Transformation Expertise
In his current role, Rick is involved in guiding organizations through digital transformation processes. He focuses on value-driven product building and assists clients in technology selection and monetization strategies. His approach includes integration and team upskilling, ensuring that clients are equipped to adapt to the evolving digital landscape.