Roel Faulhaber
About Roel Faulhaber
Roel Faulhaber is a Creative Director with over 25 years of experience in digital design, currently leading the Experience Design team at NEWCRAFT in Amsterdam. He specializes in creative strategy, digital brand definition, and customer experience design, having previously worked at Digitas Amsterdam and served as a juror for the Esprix Awards.
Current Role at NEWCRAFT
Roel Faulhaber serves as the Creative Director at NEWCRAFT, a position he has held since 2018. In this role, he leads the Experience Design team, focusing on creating digital brand experiences that prioritize user interaction with brands. His approach emphasizes understanding the needs of users, ensuring that designs are not solely brand-centric but also resonate with the audience.
Previous Experience at Digitas Amsterdam
Roel Faulhaber has extensive experience at Digitas Amsterdam, where he held various Creative Director roles. He worked from 2000 to 2011, first as Creative Director at Lost Boys and later at LBi Lost Boys. He continued his tenure at Digitas Amsterdam from 2013 to 2018 as Creative Director for DigitasLBi. His nine years at the company contributed to his expertise in digital design and brand strategy.
Educational Background
Roel Faulhaber has a solid educational foundation in design and multimedia. He studied at De Waeck from 1976 to 1983, followed by a Bachelor’s Degree in Beeld en Media Technologie from HKU (Hogeschool voor de Kunsten Utrecht) from 1989 to 1995. He furthered his education with a Master’s Degree in Interactive MultiMedia from the Royal College of Art in 1996.
Specializations and Skills
Roel Faulhaber specializes in creative strategy, digital brand definition, and customer experience concept and design. His work is characterized by a focus on creating digital experiences informed by data insights, empathy, and intuition. With over 25 years in digital design, he has collaborated with numerous strong brands across various industries.
Involvement in Esprix Awards
Roel Faulhaber served as a juror for the Esprix Awards from 2017 to 2021. This role involved evaluating and recognizing excellence in creative work across the industry, contributing to his engagement with the broader creative community.